Free lesson GET CUSTOMERS Google Earth Customer Finding

The Dirty Property Identification Method

How to inspect a whole suburb from satellite imagery and find the properties that need you.

Screen recording — coming

Being filmed. The written lesson, the steps, the action task and the downloads below are complete — work through those now and the footage will appear here.

What You Will Learn

  • How to fly a suburb efficiently in Google Earth
  • What dirt and organic growth look like from above
  • How to score a property in five seconds
  • Why this beats driving around

Step-by-Step Instructions

  1. 1
    Open Google Earth Pro on a desktop

    Free. The desktop version has the ruler, the polygon area tool and the ability to save pins and folders, which the browser version does not do as well.

  2. 2
    Set the altitude to 200–300 metres and look straight down

    Press R to reset the tilt. At that height you can see a whole street at once and still make out roof discolouration.

  3. 3
    Fly the streets systematically

    Street by street, not randomly. Work a grid so you do not cover the same ground twice or miss a block.

  4. 4
    Learn what growth looks like from above

    Dark streaking running down tile roofs, uniform grey-green on concrete, dark patches on the south side of a roof, shadowed driveways under canopy, black staining around downpipe outlets.

  5. 5
    Score each property 1 to 5 in five seconds

    5 — roof visibly streaked or green, driveway grey-green, heavy tree cover. 4 — clear discolouration on one large surface. 3 — some staining, worth a knock if you are passing. 2 — recently done or new. 1 — nothing to clean.

  6. 6
    Drop a pin on every 4 and 5

    Into a named folder for that suburb, so the list persists and you can build on it over months.

  7. 7
    Check the imagery date

    Bottom of the screen. Five-year-old imagery of a new estate is useless, and a property that was dirty in 2021 may have been cleaned. Cross-check the best ones in Street View.

  8. 8
    Understand why this beats driving

    Driving a suburb shows you the front of a house. Satellite shows you the roof — which is the biggest single ticket on the property and the thing the owner cannot see at all.

Notes & reference

Why the roof is the point

A homeowner walks past their driveway every day and their eye has adjusted. They have never seen their roof.

From above, roof discolouration is the most obvious thing on a property — and a roof clean is a $1,600–$2,400 job rather than a $340 one. Satellite prospecting is how you find the highest-value jobs in a suburb, from your kitchen table, for free.

The scoring table

ScoreWhat it looks like from above
5Roof visibly dark-streaked or green. Driveway grey-green. Heavy tree cover.
4Clear discolouration on one large surface. Shaded south side.
3Some staining. Worth a knock if you are in the street anyway.
2Looks recently done or newly built. Skip.
1Nothing to clean. Skip.

The workflow

  1. Fly the suburb at 200–300m, straight down
  2. Pin every 4 and 5 into a named folder
  3. Check each pin in Street View for access and condition
  4. Measure the lead surface and estimate the price
  5. Order the pins into a walking route
  6. Knock

Steps 1 to 5 happen at home, in about ninety minutes, and produce a full day of work.

This is public imagery of the outside of buildings, used to decide where to offer a service — the same information you would get by driving the street. Keep it that way: do not record personal information about occupants, and knock within the permitted hours and the Do Not Knock rules like any other approach.

Action Task

In the portal these tick off and save as you go.

Install Google Earth Pro.
Fly one suburb and pin every property scoring 4 or 5.
Check your ten best pins in Street View.

Download Resources

These come with the lesson when you enrol.

🔒 Satellite Measuring Guide MD
🔒 Satellite Prospecting Route Sheet CSV