The course is divided into four stages, and each one fixes a specific failure before it costs you a year.
Being filmed. The written lesson, the steps, the action task and the downloads below are complete — work through those now and the footage will appear here.
Business setup, equipment, clothing, branding, quoting systems and professional presentation. The failure here is buying gear before customers. A $6,000 setup sitting in a garage while you work out what to charge is the most common way to quit.
Pressure cleaning, soft washing, chemicals, machinery, techniques and job tutorials. The failure here is learning on a paying customer's expensive surface. Practise on your own property first.
Door knocking, Facebook, Google, social media, Google Earth, real estate, strata, property managers and commercial work. The failure here is feast and famine — two great weeks, then a silent phone because you stopped marketing while you were busy.
Workers, subcontractors, CRM systems, recurring customers, proposals, tenders and commercial contracts. The failure here is being the bottleneck: every quote, every invoice and every complaint routes through you, so growth just makes you tired.
Thinking about starting? Begin at START. Got gear and no customers? You still need START's pricing module, then go straight to SELL. Working and want more jobs? SELL, then SCALE. Running crews? SCALE, and go back to SALES & QUOTING, because most established operators are underpriced by 30%.
Every operator moves through the same four stages. The failures are predictable enough that you can plan around them.
Business setup, equipment, clothing, branding, quoting systems and professional presentation. What kills people: buying gear before customers. A $6,000 setup sitting in a garage while you work out what to charge is the most common way to quit. The fix: be registered, insured and priced before you buy the machine, and have a paying customer the same week it arrives.
Pressure cleaning, soft washing, chemicals, machinery, techniques and job tutorials. What kills people: learning on a paying customer's render, roof or sandstone. Those three mistakes are permanent and they are the only ones a customer never forgives. The fix: practise on your own property, then on family, then on three cheap jobs for people who will leave an honest review.
Door knocking, Facebook, Google, social media, Google Earth, real estate, strata, property managers and commercial work. What kills people: feast and famine. Two great weeks, then the phone goes quiet because you stopped marketing while you were busy. The fix: a fixed weekly marketing block that happens whether you are busy or not. Two hours on a Monday, non-negotiable.
Workers, subcontractors, CRM systems, recurring customers, proposals, tenders and commercial contracts. What kills people: being the bottleneck. Every quote, every invoice and every complaint routes through you, so growth just makes you more tired — and then cash flow and quality go at the same time. The fix: write the job down before you hire. A process nobody has documented cannot be delegated.
| Stage | Typically | Your job |
|---|---|---|
| START | $0 to your first customers | Everything |
| LEARN | First jobs, first reviews | On the tools, deliberately |
| SELL | $0 to about $10K months | Selling, every week, without fail |
| SCALE | $10K to $30K+ and multiple crews | Systems, people and relationships |
Notice that three of the four failures are about systems and habits, not skills. You can be the best operator in your suburb and still stall at $8K months.
In the portal these tick off and save as you go.